He mea nui te hopu i te aro o ngā kaihoko. Ko te pupuri i taua aro me te huri hei mahi te wero nui mō ngā kaihokohoko katoa. Anei a Steven Baxter, te kaiwhakaū me te Tumu Whakarae o te kamupene tohu mamatiMandoe Media,e whakapuaki ana i ōna māramatanga mō te mana o te whakakotahi i te tae me te nekehanga hei hopu, hei pupuri me te huri.
Ngā tohu mamatikua tere tonu te noho hei taputapu nui mō te hokohoko waitohu, he huarahi kē atu i te pānuitanga tānga tuku iho, he iti te utu, he pai hoki. E whakaatu ana ngā rangahau ka taea e ngā whakaaturanga mamati te whakanui ake i ngā hoko toharite tae atu ki te 47 ōrau, ehara i te mea miharo kei te awhi ngā pakihi i tēnei hangarau.
Ko te mea nui ki te whakanui ake i te pūmanawa hokohoko ko te mārama ki te hinengaro kei muri i ngā mea e hopu ana i te aro, e pupuri ana i te hiahia me te akiaki i te mahi. Anei te whakamāramatanga o ngā rautaki hinengaro me whakamahi e ia kaihokohoko hei waihanga i ngā tohu matihiko whai pānga nui e huri ai te aro ki te hoko.
Te mana o te tae
Ehara i te mea ko te ataahua anake te kaupapa o te tae.Te Hinengaro o te Hokohoko e Hopukia ai Tō Tātou Aro, kaituhi, kaikōrero me te ahorangi i te Kura Pakihi o Hult International me te Kura Mātauranga Tonu o te Whare Wānanga o Harvard,Tākuta Matt Johnsone kī ana ko te tae he mea whakaoho hinengaro e awe ana i te tirohanga me te whakatau kaupapa: "He mea noa iho te aro o te roro ki ngā mea tino rerekē. Ahakoa he mā ki te pango, he mea pūmau rānei i waenganui i te nekehanga, mā te rerekētanga ka tū te āhuatanga tirohanga." He mea nui tēnei māramatanga mō te tito i ngā tohu matihiko e kukume ana i te aro, inā koa i roto i ngā taiao pukumahi, pukumahi rānei.
He rerekē ngā kare ā-roto e whakaoho ana i ngā tae rerekē. Hei tauira, he hononga te kikorangi ki te whakawhirinaki me te pumau, ā, he mea rongonui mō ngā umanga pūtea me ngā waitohu hauora. Ko te whero ia, he tohu mō te hiahia nui me te hihiri, koia te take e whakamahia pinepine ai mō ngā hoko me ngā whakatairanga tuku taonga. Mā te whakauru rautaki i te tae, ka taea e ngā kaihokohoko te whakataurite i ā rātou tohu ki tō rātou tuakiri waitohu me te ārahi mārire i ngā kare ā-roto o ngā kiritaki.
Ngā tohutohu whai hua:
- Whakamahia ngā tae tino rerekē mō te tuhinga me ngā papamuri hei whakapai ake i te mārama me te kitea.
- Tātaitia ngā tae ki ngā kare ā-roto, ki ngā mahi rānei e hiahia ana koe ki te whakaoho – kikorangi mō te whakawhirinaki, whero mō te akiaki, kākāriki mō te mārama ki te taiao.
Te hanga i tētahi karanga kaha ki te mahi
He mea nui te tohu ātaahua ki te titiro, engari kāore te ataahua e akiaki i ngā hoko anake. Me arotau hoki ngā tohu matihiko pai katoa kia akiakihia ai te mahi mā te karanga-ki-te-mahi pai (CTA). Ahakoa he karere koretake pēnei i te "He pai te utu kawhe i tēnei rā!", tera pea ka kukume i te aro engari kāore e rite te whai hua ki tētahi kōrero tika, whai hua.
Me mārama, me kaha, me akiaki hoki te CTA kaha. Ko tētahi huarahi whai hua ko te whakamahi i te mātāpono o te koretake. I roto i 4 Ngā Huarahi hei Whakamahi i te Koretake hei Whakatenatena me te Whakaaweawe: Me pēhea te hanga i tētahi kōwhiringa kia pai ake te hiahia, kia ātaahua rānei mā te hanga kia oretake,Tākuta Jeremy Nicholsone whakamārama ana ko ngā rautaki koretake, pērā i te iti o te tuku, te nui o te tono me ngā whai wāhitanga ahurei, iti rānei te wā, ko ētahi o ngā huarahi tino whai hua hei akiaki i te mahi a te kiritaki.
Mā te waihanga i te wairua o te akiaki, te rongonui, te motuhake rānei, ka tere ake te mahi a ngā kaihoko, me te wehi kei ngaro rātou. Hei tauira, he nui ake te whakahihiri o tētahi CTA pēnei i te "E rima anake e toe ana i tēnei utu – mahi inaianei!" i tētahi kīanga whānui pēnei i te "Tikina tāu inaianei."
Ahakoa te hiranga o tētahi CTA kaha, he mea nui kia kaua e whakamahi nui i ngā rautaki koretake. Mā te whakamahi nui i ngā kīanga pēnei i te "Kotahi noa te rā!" ka arahi pea ki te whakahē me te whakaiti i te whakawhirinaki ki tō waitohu. Ko te ataahua o ngā tohu mamati ko tōna ngāwari - ka taea e koe te whakahou i ngā CTA kia whakaata i ngā huringa o te wā tūturu me te pupuri i te pono.
Te hopu i te aro mā te nekehanga
Mai i te tirohanga pūtaiao whanonga, he maha ngā wā ka tohu te nekehanga i te tūponotanga o te mōrearea, o te whai wāhitanga rānei, nō reira ka kukume i te aro. I te mea kua whakaritea ō tātou roro ki tēnei ara, ko ngā ihirangi hihiri e whakauru ana i te ataata, te pakiwaituhi me ētahi atu pānga he taputapu tino kaha mō ngā tohu matihiko. E whakamārama ana hoki he aha te pai ake o ngā tohu matihiko i ngā tohu tuku iho i ngā wā katoa.
E tautoko ana te hinengaro whanonga i tēnei, e whakaatu ana i te āhua o ngā tirohanga neke e kore e hopu noa i te aro engari ka whakapai ake hoki i te pupuri mā te kukume i te hiahia o te hunga mātakitaki ki te kōrero me te mahi. Mā te whakauru i ngā huānga pakiwaituhi pērā i te tuhinga panuku, ngā ataata poto, ngā whakawhiti ngawari rānei ka taea te ārahi i te titiro a te kiritaki ki ngā karere matua.
Ahakoa te uaua o tēnei, ko te pono he tino pai ngā tohu mamati ki te whakangāwari i tēnei mahi.Ngā tohu mamatiMā ngā taputapu AI ka taea e ngā pakihi te whakauru i ngā momo pānga rerekē e kore ai e taea te wareware i ā rātou whakaaturanga me te kore e hiahia ki te utu i ngā kaihoahoa whakairoiro utu nui. Mā tēnei kaha ki te waihanga me te whakarerekē i ngā whakaaturanga mamati i roto i ngā meneti ka māmā ake te kite i ngā mea e whai hua ana me ngā mea kāore e whai hua ana, ka taea ai e ngā waitohu te whakapai ake i ā rātou karere i roto i te wā, me te kimi i te mea e hopu ana i te aro o ngā kiritaki.
Me pēhea te whakamahi pai i te nekehanga:
- Arotahi ki ngā nekehanga maeneene, whai take, kaua ki ngā pakiwaituhi taumaha rawa. Ka taea e te nui rawa o ngā nekehanga te whakararuraru, te whakapōrearea rānei i ngā kaimātakitaki.
- Whakamahia ngā whakawhiti hihiri hei whakanui i ngā CTA, hei whakamārama rānei i ngā tuku motuhake.
- Kōrerotia tētahi pūrākau mā ō whakaahua – he pai ake te maumaharatanga o te tangata ki ngā kōrero i ngā meka takitahi.
He pūtaiao, he toi hoki te hanga i ngā tohu matihiko whai mana. Mā te whakamahi i ngā rautaki hinengaro, ka taea e koe te whakapai ake i tō hokohoko hei kukume i ngā kiritaki, hei whakatau i ngā whakataunga me te akiaki i ngā hoko, he mea kāore i rite i mua. Kia mōhio koe ki ēnei rautaki, ka kite koe he aha te tere o te ngaro haere o ngā tohu tānga tuku iho.
Wā tuku: Hakihea-12-2024
