I roto i te ao pānuitanga e whanake tonu ana, he mea nui ngā rautaki auaha mā ngā waitohu hei hopu i te aro o tā rātou hunga whakarongo. Ko tētahi o aua rautaki kua tino rongonui ko te whakamahinga ongā whakaaturanga pānuitanga LED i runga i te tuanui o te taxi. Ehara i te mea ka whakanui ake ēnei tūāpapa hihiri i te mōhiotanga waitohu anake, engari ka tae atu hoki ki ngā kaihoko pea i roto i tētahi huarahi ahurei me te whai pānga. E whakaatuhia ana tēnei whai huatanga e te whakamihi tata nei ki te kaupapa Cash App a Firefly me PJX Media, i whiwhi i te Tohu Hiriwa i te 2024 Out of Home Media Planning Awards. E whakaatu ana tēnei whakamihi i te pānga whānui o ngā kaupapa pānuitanga mata LED o runga tuanui taxi i roto i te ao hokohoko hou.
Ngā whakaaturanga pānuitanga LED i runga i te tuanui o te taxikua hurihia te huarahi whakawhitiwhiti kōrero a ngā waitohu ki ngā kaihoko. Kei runga i te tuanui o ngā tekesi te tūnga rongonui o ēnei mata matihiko, ā, he uaua ki te wareware, he mea pai mō te pānuitanga whai pānga nui. Ka hopukina te aro o ngā kaihaerere me ngā taraiwa e ngā tae kanapa me ngā whakaahua hihiri, ka waiho he whakaaro e kore e warewaretia. I te mea ka kī tonu ngā tāone nui, he uaua ki ngā tikanga pānuitanga tuku iho te tū motuhake. Heoi, ko te nekenekehanga o ngā tekesi me te āhua hopu kanohi o ngā whakaaturanga LED ka whakarite kia taea e ngā waitohu te toro atu ki ngā momo hunga whakarongo i ngā wāhi rerekē.
Ko te angitu o te kaupapa Cash App a Firefly me PJX Media he tohu i te whai huatanga o tēnei momo pānuitanga. Mā te whakamahi ingā whakaaturanga LED tuanui taxi, i taea e te kaupapa te whai wāhi nui ki ngā mākete tāone nui. Nā te whakatinanatanga auaha o te kaupapa, me te whakatakotoranga rautaki, i taea ai e Cash App te hono atu ki ngā kaiwhakamahi pea i tētahi huarahi kāore e taea e te pānuitanga tuku iho. Kāore i te mea i whakanuia noa e te Tohu Hiriwa i te 2024 Out of Home Media Planning Awards te auahatanga o te kaupapa, engari i whakanuia anō hoki te hiranga o te pānuitanga Digital Out of Home (DOOH) i roto i te ranunga hokohoko.
Ko tētahi o ngā painga matua opānuitanga LED tuanui taxiko tōna kaha ki te tuku ihirangi wā-tūturu. Kāore i rite ki ngā papa pānuitanga tūmau, ka taea te whakahou tonu i ēnei whakaaturanga matihiko, ka taea ai e ngā waitohu te whakarite i ā rātou karere i runga i te wā o te rā, te wāhi, tae atu ki ngā kaupapa o nāianei. Mā tēnei ngāwari ka taea e ngā kaiwhakatairanga te whai wāhi atu ki ā rātou hunga whakarongo i roto i te huarahi e tika ana, e tika ana hoki. Hei tauira, i te wā pukumahi, ka taea e te kaupapa te arotahi ki te whakatairanga i ngā tuku motuhake, i ngā ratonga rānei e aro ana ki ngā tohunga pukumahi, i te ahiahi ka taea te neke ki ngā karere e aro ana ki te oranga pō me te whakangahau.
Hei tāpiritanga, ko te whakauru i te hangarau ki roto i tepānuitanga tuanui taxika whakatuwhera i ngā huarahi hou mō te whai wāhi. Nā te pikinga ake o ngā taupānga pūkoro me ngā waehere QR, ka taea e ngā waitohu te akiaki i te hunga whakarongo kia whai wāhi tonu. Hei tauira, mā te tekesi e whakaatu ana i tētahi pānuitanga Taupānga Moni ka taea e te hunga e haereere ana te matawai i tētahi waehere QR mō tētahi whakatairanga motuhake, ka whakapiki ake i te mōhiotanga waitohu me te whiwhi kaiwhakamahi. Ehara i te mea ka whakapiki ake tēnei taumata whai wāhi i te whai huatanga o ngā kaupapa pānuitanga anake, engari ka poipoi hoki i tētahi hononga hohonu ake i waenga i ngā waitohu me ā rātou hunga whakarongo.
I te mea kei te whanake tonu te ao pānuitanga, ko te hiranga ongā mata pānuitanga LED i runga i te tuanui o te taxiKāore e taea te whakanui rawa. I whakanuia te kaupapa Cash App a Firefly me PJX Media i te 2024 Out of Home Media Planning Awards, e whakaata ana i te kaha o tēnei pāpāho ki te whai pānga. I a ngā waitohu e rapu ana i ngā huarahi auaha ki te whakauru i ngā kaihoko, ko te whakakotahitanga o te nekenekehanga, te tirohanga me te taunekeneke e whakaratohia ana e ngā mata LED tuanui taxi ka tino whai wāhi nui ki te hanga i te heke mai o te pānuitanga o waho.
e whakaatu mārama ana te angitu o te kaupapa Cash App i tērāngā whakaaturanga pānuitanga LED i runga i te tuanui o te taxiehara i te mea he ia haere noa iho, engari he taputapu kaha i roto i ngā patu a te kaihokohoko o ēnei rā. I a tātou e anga whakamua ana, ka harikoa tātou ki te kite i te whakamahinga tonu a ngā waitohu i tēnei ara hihiri hei waihanga i ngā wheako pānuitanga e maumaharatia ana, e whai hua ana hoki.
Wā tuku: Hakihea-07-2024
