TĀONE O NIU IOKA–GPO Vallas, he kamupene pānuitanga "waho-o-te-kāinga" (OOH) matua o Amerika Latina e whakapuaki ana i te whakarewatanga o SOMO i te US, he raina pakihi hou i hangaia mā te mahi tahi me Ara Labs, mō te whakahaere i ngā mata 4,000 i roto i te 2,000 whakaaturanga pānuitanga tihi motuka mamati i NYC, e whakaputa ana i te neke atu i te 3 piriona tirohanga ia marama. I uru ngā kamupene ki tētahi hononga tau maha motuhake me Ara me te Poari Tauhokohoko Taxicab Metropolitan (MTBOT) me Creative Mobile Media (CMM), he wāhanga o Creative Mobile Technologies (CMT). Ko MTBOT te rōpū taxicab kōwhai nui rawa atu i te Tāone o Niu Ioka. Mā tēnei hononga, ka whai wāhi atu a SOMO ki te 5,500 taxicab hei whakaatu pānuitanga i runga, e tohu ana i te neke atu i te 65% o te mākete o ngā tihi taxi katoa i te tāone.
Mā roto i tā rātou mahi tahi, ka whakanuia ngātahitia e ngā kamupene te whatunga pānuitanga mamati mō ngā waka ki ngā mākete matua o Amerika, Amerika Latina me Ūropi, me te whāinga kia eke ki te neke atu i te 20,000 ngā whakaaturanga e kaha ana ki te ao. Haunga te whakanui ake i te rahi o te whatunga, kei te mahi tahi ngā kamupene ki te hangarau whakaaturanga waka o te whakatipuranga e whai ake nei me te arotahi ki te pumau me te whai rawa atu o ngā raraunga wā-tūturu mō ngā kaiwhakatairanga me ngā hoa mahi tāone.
"Ko ngā whakaaturanga pānuitanga o ngā tihi tekesi o NYC pea te hua DOOH rongonui me te tino kitea i te United States," te kī a Gabriel Cedrone, te Tumu Whakarae o GPO Vallas. "Mā roto i tā mātou mahi tahi me Ara me te MTBOT, e harikoa ana mātou ki te whakakotahi i ō mātou pūkenga me tō mātou DNA o te oranga tonutanga hei hanga i te SOMO, te waitohu hou mō tā mātou whatunga tihi waka."
He rerekē ngā whakaaturanga pānuitanga OOH tuku iho he pūmau ō rātou wāhi, ko ngā whakaaturanga mamati o Ara mō ngā waka te paearu ahumahi mō tētahi momo "pāpāho neke-ki-waho-o-te-kāinga" (MOOH) e whakamana ana i ngā kaiwhakatairanga ki te tūtaki ki tā rātou hunga whakarongo ki te wāhi e noho ana rātou me te arotahi ā-rā me te ā-rohe-nui.
"He whakatakotoranga pāpāho kua whakamatauria, kua whakamatautauria hoki ngā whakaaturanga pānuitanga o runga waka, e whakarato ana i te whānuitanga, te auau, me te uara nui," te tāpiri a Jamie Lowe, CRO o SOMO. "Inaianei, mā te kaha ki te whakauru i te GPS, te arotahi-whenua, ngā āheinga hihiri, me te kaha ki te whai pānga ki ngā horopaki i roto i ngā takiwa me ngā tāone nui, ka taea e ngā kaihokohoko te kawe mai i ngā wheako matihiko ki te ao tūturu."
Kua whakamahia kētia te whatunga waka matua a Ara e ngā waitohu pēnei i a WalMart, Starbucks, FanDuel, Chase, me Louis Vuitton. Ka whakanuia e GPO Vallas ngā mahi hokohoko ki ngā kiritaki o Amerika puta noa i ngā rāngai katoa, me te whakauru atu hoki i te tūāpapa waka matua ki tana turanga kiritaki o ngā kaiwhakatairanga o te ao. I tēnei rā, ka panuitia e ngā kamupene ko ngā mahi hokohoko a GPO Vallas o Amerika ka arahina e te Tumuaki Āpiha Moni me te tohunga o te umanga mamati-i-waho-o-te-kāinga, a Jamie Lowe.
Wā tuku: Hepetema-23-2024
