I roto i tētahi whakaaturanga whakamiharo o te kotahitanga me te tautoko, i kitea e ngā rama kanapa o Times Square tētahi kaupapa hou. Inapō, i whakahaerehia e te tīma Salomon Partners Global Media, i te mahi tahi me te Outdoor Advertising Association of America (OAAA), tētahi hui whakanui inu i te wā o te huihuinga NYC Outdoor. I manaaki te huihuinga i ngā kaiārahi ahumahi ki te mātakitaki i te kaupapa whai mana "Roadblock Cancer", he tangohanga o ngā papa pānuitanga rongonui o Times Square i whakatapua ki te whakapiki i te mōhiotanga me te putea mō te oranga o te Memorial Sloan Kettering Cancer Center.
Mā te kaupapa Roadblock Cancer ka hurihia ngā papa pānuitanga LED rongonui o Times Square hei papa o te tumanako me te manawanui. E mōhiotia ana mō tō rātou kaha ki te hopu i te aro o te miriona, e whakaatu ana ēnei whakaaturanga matihiko nunui i ngā karere me ngā tirohanga kaha e whakaatu ana i te hiranga o te tautoko i te rangahau me te maimoatanga mate pukupuku. Ehara i te hakari tirohanga noa iho te huihuinga; he karanga ki te mahi, e akiaki ana i te marea kia whai wāhi ki ngā huihuinga "Cycle for Survival" e tū ana puta noa i te motu.
Ko "Cycle for Survival" he raupapa kohi moni pahikara ā-roto ahurei e whai hua tika ana ki te Memorial Sloan Kettering Cancer Center. He mea nui ngā moni e kohia ana mā roto i ēnei huihuinga hei whakatairanga i ngā rangahau me ngā kōwhiringa maimoatanga mō ngā mate pukupuku onge, he iti ake te aro me te putea e whiwhi ana i ngā momo mate pukupuku noa. Mā te whakamahi i te tirohanga whānui o Times Square, ko te whāinga o te huihuinga he toro atu ki tētahi hunga whakarongo whānui me te whakatenatena i a rātou ki te uru atu ki te pakanga ki te mate pukupuku.
Haunga ngā papa pānuitanga LED o Times Square, he mea nui anō hoki ngā whakaaturanga LED i runga i ngā tuanui o ngā tekesi puta noa i te tāone nui ki te whakanui ake i te karere. E kitea ana ēnei pānuitanga pūkoro e te tini o ngā tāngata haereere me ngā tūruhi, ā, ka whānui ake te whānuitanga o te kaupapa. Mā te whakakotahitanga o ngā papa pānuitanga tūmau me te hihiri ka hangaia he huarahi whānui ki te whakapiki i te mōhiotanga, kia mōhio ai koe ka pārekareka te karere o te tumanako me te tautoko mō te rangahau mate pukupuku ki ngā tiriti pukumahi o te Tāone o Niu Ioka.
Ehara i te whakanui noa iho te huihuinga, engari he huihuinga o ngā kaiārahi ahumahi e ngākau nui ana ki te whakamahi i ā rātou papaaho hei painga mō te hapori. I whakaratohia e te hui whakanui he whai wāhitanga ki te hono atu me te mahi tahi, ā, i whakawhitiwhiti whakaaro ngā tāngata i tae mai mō te whakamahi anō i ngā pānuitanga o waho hei whakatairanga i te atawhai tangata. Ko te mahi tahi i waenga i te hapori pānuitanga me ngā kaupapa hauora pēnei i te Circle of Survival e whakaatu ana i te mana o te mahi tahi ki te aro atu ki ngā take nui.
Ehara i te mea ko te ngangau me te pukumahi o te tāone nui anake ngā mahi a ngā rama kanapa o Times Square; engari he tohu anō hoki rātou i te kotahitanga o te pakanga ki te mate pukupuku. He whakamaumahara te kaupapa Roadblock Cancer, ahakoa he uaua te pakanga ki ngā mate pukupuku onge, ehara i te mea kāore e taea te wikitoria. Mā te tautoko a te hapori, ngā rautaki pānuitanga auaha, me te whakapau kaha o ngā whakahaere pēnei i a Memorial Sloan Kettering, kei te tumanakohia ka iti ake ngā oranga ka pāngia e tēnei mate ā muri ake nei.
Ko te mahi tahi a te tīma pāpāho o te ao a Salomon Partners, OAAA, me Memorial Sloan Kettering mā te kaupapa Roadblock Cancer e whakaatu ana i te mana whakarerekē o te pānuitanga. Mā te whakamahi i ngā papaaho whakahihiri pēnei i ngā papa pānuitanga LED o Times Square me ngā whakaaturanga tuanui taxi, ehara i te mea kei te whakaara ake i te mōhiotanga anake, engari kei te whakaohooho hoki i te mahi i roto i te pakanga ki te mate pukupuku. I a tātou e titiro whakamua ana ki te heke mai, ko ngā kaupapa pēnei i tēnei e whakamahara mai ana ki a tātou ka taea e tātou te whakamārama i te ara ki tētahi ao kāore te mate pukupuku e waiho hei hoariri kaha.
Wā tuku: Oketopa-18-2024
